Comprehensive idea management tool
Crowdsource feedback, gain customer insights, and prioritize what drives revenue
Understand what ideas are worth
Everything product managers need to manage customer feedbackCreate ideas portals
Integrate with Salesforce
Report on voting trends
Control portal access
Score and prioritize ideas
Identify themes with AI
Use dynamic forms
Conduct customer research
Share status updates
Centralize customer requests
Empower your community to share feedback and vote for ideas. Create a custom-branded portal and invite unlimited users, giving all of your customers a voice.
Use dynamic forms to capture key details
Integrate with Salesforce and Zendesk
Submit proxy votes on behalf of customers
Streamline your review process
Efficiently review every single request. Use automation to track voting trends, assign ideas based on category, and keep customers informed of status.
Manage feedback in a single view
Evaluate ideas with a scorecard
Rank lists of ideas in priority order
Expand feedback channels
Truly understand what your customers need and why. Choose from a variety of innovative research tools to gather qualitative and quantitative insights.
Launch feedback polls
Gather in-app feedback
Host virtual focus groups
Capturing customer feedback via an ideas portal has been a game-changer. It gives us deep insights into what our clients want — and gives them a voice in our planning process.
Jennifer LangeProduct owner, Harris School Solutions
View by customer
Understand what customers want at the individual, company, and segment levels. Use powerful reports to analyze feedback patterns and assess business value.
Visualize voting trends by category
Compare top requests by segment
Prioritize revenue-generating ideas
Analyze ideas with AI
Understand high-level themes. Built-in AI capabilities provide large-scale analytics — giving you a fresh perspective into what customers want.
Discover common feedback themes
Find ideas related to specific topics faster
Surface key use cases across related ideas
Drive revenue growth
Instantly identify ideas that will have the biggest business impact with the Salesforce opportunity report. See the total opportunity value for each idea stage and gain detailed insights.
Understand your opportunity pipeline
Work closely with sales to prioritize ideas
Close deals and drive product revenue
Showcase your plans
Keep your customers informed by proactively sharing status updates, product plans, and announcements via your portal.
Publish your product roadmap
Highlight release notes
Send a weekly update email
Why customers love Aha! Ideas
Centralize feedback
Crowdsource ideas, research what customers want, analyze feedback trends, and prioritize requests — all in one place.
Gain deep insights
Sophisticated reporting and AI-powered exploration let you quickly analyze large datasets to uncover what customers want.
Focus on revenue
Estimate the potential value of ideas based on impact and effort — tying feedback directly to sales and revenue gains.
Customize everything
Tailor your ideas portal to match your brand — including your portal domain, theme color, terminology, idea capture forms, and more.
Stay responsive
Invite an unlimited number of portal users to give everyone in your community a voice and efficiently respond to every single request.
Talk to an expert
Our team has experience driving innovation, offers real-world product development expertise, and is super responsive.
We now have built-in customer research tools at our fingertips — including a dynamic idea submission form, polls, and segments — to help us better understand our customers' needs.
Jerimiah RuddenSenior manager, product strategy and operations | Genesys
Connect with your existing tools of choice
Integrate with CRM, chat, and SSO tools
Centralize all requests
Keep sales and support connected. Bring feedback into Aha! Ideas from Salesforce, Zendesk, and ServiceNow to manage requests in one place.
Communicate idea progress
Share important idea-related updates and quickly capture new ones via Slack, Microsoft Teams, and other chat tools.
Streamline portal access
Enable users to log into ideas portals using your existing SAML-enabled identity provider, such as Google Cloud, Okta, or a similar offering.
Idea management resources
Learn how to gain valuable insights with idea management
Idea management is the process by which teams collect, review, and prioritize requests to improve or enhance a product. Feedback can come from a variety of sources — such as customers, sales, support, and other internal stakeholders. Product teams review ideas as they come in and consider whether to promote them to the product roadmap. When done right, idea management helps teams build more lovable solutions.
Idea management software allows teams to source and manage feedback from customers, teammates, and partners using one central tool. Product teams can then follow a streamlined process to sort through the ideas, gain insights into the customers or opportunities behind those ideas, measure their alignment with the product strategy, and promote the best ones to the roadmap. When you deeply understand what customers need, you can focus on building new functionality that continually delights customers and contributes to meaningful business growth.
An engaged community can mean lots of feedback. So it is important that you have a consistent prioritization framework to understand which ideas will deliver the most value to your customers and the business. Strategic alignment, effort to build, and customer need are all key factors here. You will also want to understand the customer behind each request — especially when there is revenue potential. Following a strong prioritization framework empowers the team to make more informed decisions about when to add an idea to the roadmap or backlog (or when not to implement it).