May 6, 2019
The VP of Marketing vs. the VP of Sales
Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and…
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April 23, 2019
6 Ways to Respond to Stressful Changes at Work
Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some…
April 22, 2019
11 Surprising Books Every Marketer Should Read
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…
April 8, 2019
This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
April 2, 2019
Stop Being so Fixated on Your Next Job Title
Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…
April 1, 2019
The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?
“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
March 26, 2019
The Marketing Plan vs. the Launch Plan
“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for…
March 19, 2019
The 7 Things That Belong in Every Marketing Plan
People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the…