Career success

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March 26, 2019

The Marketing Plan vs. The Launch Plan

A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.

March 4, 2019

How Many Meetings a Day Is Too Many?

I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…

February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

February 19, 2019

How to Write a Creative Brief

A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.