Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

April 4, 2022

6 Bootstrapped Lessons Learned on the Way to $100 Million

Aha! is now well past $100 million in annual recurring revenue. The core learnings of being a bootstrapped company powered our exceptional growth — any company founder or product leader can benefit from these 6 takeaways.

Subscribe to our newsletter

Receive tips on building lovable products — delivered to your inbox monthly.

March 14, 2022

6 Surprising Benefits of Being Bootstrapped

Bootstrapped companies typically have less waste and overhead. The benefits of bootstrapping also include greater depth of knowledge, less distractions, more creative…

November 15, 2021

The Benefits of a Cross-Functional Product Team

Product teams are organized around a specific customer need or value stream — not individual projects. Learn about the core benefits of formal product team structure and…

October 25, 2021

The Empathy Gap Is Real in Product Development

The empathy gap is a real threat to every product development team — you cannot achieve product excellence unless you can empathize with the people who build, sell, support, and use your product. Here is a methodical approach for integrating empathy into your work.