Leadership

Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

All Marketing Is Now Digital Marketing
March 12, 2019

All Marketing Is Now Digital Marketing

When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…

The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
March 11, 2019

The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others

We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…

Why Strategic Thinking Is So Hard for Digital Marketers
March 5, 2019

Why Strategic Thinking Is So Hard for Digital Marketers

Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…

The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
February 26, 2019

The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?

Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…

The Marketing Strategy vs. the Marketing Plan
February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…

Marketing Teams Need Strategy Too
January 24, 2019

Marketing Teams Need Strategy Too

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…

The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
January 14, 2019

The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You

Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…

2019 Is the Year to Go Boldly
January 8, 2019

2019 Is the Year to Go Boldly

What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…