Leadership

Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

Why Strategic Thinking Is So Hard for Digital Marketers
March 5, 2019
Why Strategic Thinking Is So Hard for Digital Marketers

Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…

The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
February 26, 2019
The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?

Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…

Marketing Strategy vs. Marketing Plan — What Is the Difference?
February 7, 2019
Marketing Strategy vs. Marketing Plan — What Is the Difference?

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…

Marketing Teams Need Strategy Too
January 24, 2019
Marketing Teams Need Strategy Too

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…

The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
January 14, 2019
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You

Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…

2019 Is the Year to Go Boldly
January 8, 2019
2019 Is the Year to Go Boldly

What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…

The Hidden Challenges of Agile Marketing (and 7 Solutions)
January 3, 2019
The Hidden Challenges of Agile Marketing (and 7 Solutions)

How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…

Marketing Strategy vs. Go-to-Market Strategy
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…