Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

April 2, 2014

Getting Smarter With Google Display Ads

Our company is growing quickly and we have been increasing our spending on various advertising platforms to promote our app for product managers and engineers. We…

January 13, 2014

The Folly of Inside-Out Product Thinking

Have you ever run into this deductive reasoning? A. Customers like our existing products and our company. B. We are building a new product that reflects the priorities of…

December 18, 2013

The Minimum Lovable Product (Forget the MVP)

A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). And in a…

October 2, 2013

The Lean(est) Startup

I like the Lean Startup methodology, but I am not sure it goes far enough. I am now recommending a disruptive new approach which I have aptly named the Waif Startup. It’s…

August 15, 2013

How to Choose a Great Co-Founder

You might call me sensitive, but I really wish my co-founder would ask how I am doing a bit more often. But aside from that, we are a perfect match. He is the technical…

June 10, 2013

Should Your Startup Take a Moonshot?

The moonshot is the purported antidote to incrementalism. It is about great aspirations and what happens when smart people do not worry about what’s possible today. To…