Leadership

Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

3 Paths to Market Leadership: Flash Mobs, Parades, Movements
February 18, 2014
3 Paths to Market Leadership: Flash Mobs, Parades, Movements

We all want to be market leaders. There’s no question about it. However, it’s hard to achieve category supremacy for anyone — especially when selling to businesses. And…

The Folly of Inside-Out Product Thinking
January 13, 2014
The Folly of Inside-Out Product Thinking

Have you ever run into this deductive reasoning? A. Customers like our existing products and our company. B. We are building a new product that reflects the priorities of…

The Minimum Lovable Product  (Forget the MVP)
December 18, 2013
The Minimum Lovable Product (Forget the MVP)

A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). And in a…

The Lean(est) Startup
October 2, 2013
The Lean(est) Startup

I like the Lean Startup methodology, but I am not sure it goes far enough. I am now recommending a disruptive new approach which I have aptly named the Waif Startup. It’s…

How to Choose a Great Co-Founder
August 15, 2013
How to Choose a Great Co-Founder

You might call me sensitive, but I really wish my co-founder would ask how I am doing a bit more often. But aside from that, we are a perfect match. He is the technical…

Should Your Startup Take a Moonshot?
June 10, 2013
Should Your Startup Take a Moonshot?

The moonshot is the purported antidote to incrementalism. It is about great aspirations and what happens when smart people do not worry about what’s possible today. To…

"Goal First" — A Product Roadmapping How-To
May 28, 2013
"Goal First" — A Product Roadmapping How-To

A goal-first mindset is key to success. Learn how to use our product roadmapping tool as a framework for setting goals and sharing your product strategy.

The Minimum Lovable Product
May 6, 2013
The Minimum Lovable Product

The MVP is a curse for ambitious technology companies that want to grow. You should be thinking about what it will take for customers to love you, not tolerate you.