Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
Leadership
Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.
The Founder’s Paradox: How to Add Complexity and Avoid It
More customers, more people, more process, more technology — leading to more success. And success leads to financial gains which can be reinvested to grow more customers,…
The Founder’s Paradox: How Do You Respond Instantly When You Are Super Busy?
You are so busy that you are tired. Really tired. Seven-days-a-week, 12-hours-a-day tired. And you still have more to do, more than seems possible for just one person.…
No One Has a Vision for Your Product — Now What?
“Why are we building this?” This is a painful question for product managers. Maybe you have mumbled it when sales pushed through a new feature to close a deal. Or when…
Hey Product Manager: Stop Listening to the Sales Team
Being a product manager is a balancing act. You need to be super responsive to the requests of colleagues and customers. But you also need to give them what they actually…
The Founder’s Paradox: How to Create Space for New Ideas in a Company That Is Already Wildly Successful
What does it mean to “create space”? It is interesting because the word “space” is both vague and specific. It can be a blank area or a boundless expanse or even the…
The Founder’s Paradox: How to Say No When Big Customers Say Yes
It is harder to say “no” than it is to say “yes.” This is not just my opinion. There is significant research devoted to this concept. Acquiescence bias, social…
The Founder’s Paradox: How to Reject Work/Life Balance and Still Have a Happy Team
I reject work/life balance. I always have. But some people find this hard to understand at first, which is why I share my perspective on the topic fairly often. So, it…
