Leadership

Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

Vision vs. mission vs. strategy
September 24, 2020
Vision vs. mission vs. strategy

Every successful company needs a clear vision, mission, and strategy. Read on for a practical look at these 3 concepts and how they can set your company apart.

How Well Do You Really Know Your Customers?
September 22, 2020
How Well Do You Really Know Your Customers?

Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive…

Sales Teams vs. Customer Success Teams
September 8, 2020
Sales Teams vs. Customer Success Teams

"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue.…

15 Elements of a Brilliant Business Strategy