The Founder’s Paradox: The “Future You” Might Not Like the Choices “Today You” Is Making
September 23, 2019

The Founder’s Paradox: The “Future You” Might Not Like the Choices “Today You” Is Making

by Brian de Haaff

The guy with the laptop. This is how I am known by one of my kid’s soccer coaches. Let me explain. The kids need to be there 45 minutes before games to warm up. There is not much for parents to do during that time except chat with each other. So I pull out my laptop, find some shade, and work. Once the game begins, I put the laptop away to be fully present for the game. This is a conscious choice. But I do miss out on those pre-kickoff conversations with other parents.

Whether you are a founder or not, you have to be aware of the decisions that you make. 

For every action you choose, there is another effort that will be delayed or never completed. Something will be missed. And you have to take responsibility for what you are giving up. For example, I do not frequently go to movies or concerts. I always attend to Aha!-related business during extended family trips.

Now, I am not saying that I do not prioritize my family or that all I do is work. Our family eats nearly every dinner together, we take vacations, I go to our kids’ events, and I even work out six days a week to stay healthy. Aha! being an entirely remote company does help — I can stay connected from most places. But it does not mean that I can do it all or be fully engaged in everything around me. Sometimes this seems selfish. I know that.

But how do you know if the decisions you make today will sit well with you in the future?

Every successful founder and meaningful leader does make selfish choices. You just want to make sure you are aware of and consciously choosing what you do and do not do. You want to understand the “why” so that if your future self looks back with wonder, you will be able to answer.

After all, you could make yourself sick questioning all the “what if” scenarios. You need a way to clearly think through and vet your own judgment — especially when it comes to what you will not do and who you will not be able to spend time with. Again, I am not talking about things like choosing work over a family emergency, but more the everyday things. The pre-soccer parent banter. The trip to the theatre with your partner. The odd lunch out with friends.

Here is how I try to approach the paradox of choosing what to spend time on and how to not hate having made that decision in the future:

Goals Understand what you want to achieve and why it is important to you. What are you really working for? What will success today enable even more tomorrow? What efforts will have the biggest impact? What is structural and what is ephemeral? You need to know the answers to these questions.

Values Make time for what you value. What principles do you apply to make tough decisions? For me, I only focus on what I believe will create real value. I get invited to attend various meetings and conferences nearly daily — but I only attend those that are fundamental to the team’s success. (And I can tell you that as far as conferences go, there has only been one that I attended.)

Understanding Invest in understanding what those you love truly need and want from you. How can you best help them meet their own goals? You might not always be able to help when they would like you to, but you can when they really need you to — if you understand what matters most. You will also need them to be understanding of you and why you make the choices you do. And finally, be understanding yourself because it is highly unlikely that you will feel great about the trade-offs that you choose to make.

Clarity Once you have done the deep thinking, it should be clear what you are doing and why. The next step is to openly share that clarity with those who may be impacted by your decisions. Tell people close to you what your goal is, what you value and anticipate committing to, and you will find less surprises and unhappiness along the way.

Some people consider what they do not do to be sacrifices. But I do not think so. You are choosing one action over another. One presence vs another. Company founders have a lot of freedom to self-guide and are hardly victims.

Life’s choices are hard — especially for a founder who is inherently tied to what they have created. 

It is not possible to just “leave work at the office” when the company is yours to lead. And why would you want to? You are fortunate to build something of meaning and help others do the same.

That is how “today you” will be able to explain to “future you” that the decisions you made were principled. The paradox is accepting the decisions you make with and without regret.

Read more of The Founder’s Paradox.

Brian de Haaff

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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