January 31, 2019
How Product Managers Want to Work With Product Marketers
Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the…
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January 28, 2019
New Marketing Managers — Do These 8 Things in the First 30 Days
Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.
January 17, 2019
5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…
January 10, 2019
The Product Manager’s Launch Checklist
A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.
December 18, 2018
13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
December 4, 2018
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
December 3, 2018
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…
November 27, 2018
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…