Career success

You deserve to be happy at work. Let us help by providing tips on everything from resumes and feedback to interviewing for the perfect job.

Go Ahead — Beat Yourself Up
May 20, 2019
Go Ahead — Beat Yourself Up

“Do not beat yourself up.” I am sure you have heard this before. It is a well-intentioned remark meant to soothe the sting of failure. There is some truth to being gentle…

The VP of Marketing vs. the VP of Sales
May 6, 2019
The VP of Marketing vs. the VP of Sales

The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.

6 Ways to Respond to Stressful Changes at Work
April 23, 2019
6 Ways to Respond to Stressful Changes at Work

Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some…

11 Surprising Books Every Marketer Should Read
April 22, 2019
11 Surprising Books Every Marketer Should Read

I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…

This Is Why Brilliant Marketing Teams Never Lie
April 8, 2019
This Is Why Brilliant Marketing Teams Never Lie

What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…

Stop Being so Fixated on Your Next Job Title
April 2, 2019
Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…

The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?
April 1, 2019
The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?

“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…

The Marketing Plan vs. The Launch Plan
March 26, 2019
The Marketing Plan vs. The Launch Plan

A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.