Career success

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Stop Making Excuses at Work — Do This Instead
March 18, 2019
Stop Making Excuses at Work — Do This Instead

Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…

How Many Meetings a Day Is Too Many?
March 4, 2019
How Many Meetings a Day Is Too Many?

I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…

Hey Marketing: Watch Out, Here Comes the Sales Storm
February 25, 2019
Hey Marketing: Watch Out, Here Comes the Sales Storm

Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…

Positioning vs. Messaging
February 21, 2019
Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

How to Write a Creative Brief
February 19, 2019
How to Write a Creative Brief

A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.

9 Product Experts Reveal How to Learn Exactly What Customers Want
February 11, 2019
9 Product Experts Reveal How to Learn Exactly What Customers Want

Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating…

The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
February 5, 2019
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To

“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…

How Product Managers Want to Work With Product Marketers
January 31, 2019
How Product Managers Want to Work With Product Marketers

Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the…