Career success

You deserve to be happy at work. Let us help by providing tips on everything from resumes and feedback to interviewing for the perfect job.

Positioning vs. Messaging
February 21, 2019
Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

How to Write a Creative Brief
February 19, 2019
How to Write a Creative Brief

A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.

9 Product Experts Reveal How to Learn Exactly What Customers Want
February 11, 2019
9 Product Experts Reveal How to Learn Exactly What Customers Want

Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating…

The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
February 5, 2019
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To

“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…

How Product Managers Want to Work With Product Marketers
January 31, 2019
How Product Managers Want to Work With Product Marketers

Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the…

New Marketing Managers — Do These 8 Things in the First 30 Days
January 28, 2019
New Marketing Managers — Do These 8 Things in the First 30 Days

Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.

5 Types of Marketers Your Company Needs
January 17, 2019
5 Types of Marketers Your Company Needs

Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…

The Product Manager’s Launch Checklist
January 10, 2019
The Product Manager’s Launch Checklist

A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.