The Product Manager’s Launch Checklist
A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.
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13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
How Our Entirely Remote Team Shares Gratitude Every Day
When is the last time you expressed gratitude to a co-worker? I am not talking about a quick “thanks” in an email. I am talking about taking a moment to tell them why you…
The Real Value of a Product Marketing Manager
I wrote a post about the real value of a product manager last year. The love was not surprising — I have always had a special place in my heart for product managers.…
What Product Managers Should Do When the Sales Team Is Hostile
You rely heavily on other teams for product success. That is the story of being a product manager. So naturally, it makes your job a lot tougher when other teams are not…
