January 17, 2019
5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to precisely…
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January 10, 2019
The Product Manager’s Launch Checklist
The countdown to a major product launch. There is always anticipation. Excitement, maybe even a little anxiety. It can be a bit of all three if you are a product manager. You need…
December 18, 2018
13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so did all the…
December 4, 2018
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
December 3, 2018
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are joining an…
November 27, 2018
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and fight…
November 19, 2018
How Our Entirely Remote Team Shares Gratitude Every Day
When is the last time you expressed gratitude to a co-worker? I am not talking about a quick “thanks” in an email. I am talking about taking a moment to tell them why you are…
November 12, 2018
The Real Value of a Product Marketing Manager
I wrote a post about the real value of a product manager last year. The love was not surprising — I have always had a special place in my heart for product managers. These are…
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