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The Marketing Plan vs. the Launch Plan
March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…

The 7 Things That Belong in Every Marketing Plan
March 19, 2019

The 7 Things That Belong in Every Marketing Plan

People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the to-do list…

Stop Making Excuses at Work — Do This Instead
March 18, 2019

Stop Making Excuses at Work — Do This Instead

Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions and…

How Many Meetings a Day Is Too Many?
March 4, 2019

How Many Meetings a Day Is Too Many?

I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but the meeting…

Positioning vs. Messaging
February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be…

How to Write a Creative Brief
February 19, 2019

How to Write a Creative Brief

Where do creative ideas come from? You might see a compelling advertisement or brilliant brand campaign and think the idea probably came in like a bolt of lightning. Boom!…

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