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11 Surprising Books Every Marketer Should Read
April 22, 2019

11 Surprising Books Every Marketer Should Read

I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company today, it…

This Is Why Brilliant Marketing Teams Never Lie
April 8, 2019

This Is Why Brilliant Marketing Teams Never Lie

What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity, kindness, and…

Stop Being so Fixated on Your Next Job Title
April 2, 2019

Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who actually have.…

The Marketing Plan vs. the Launch Plan
March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…

The 7 Things That Belong in Every Marketing Plan
March 19, 2019

The 7 Things That Belong in Every Marketing Plan

People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the to-do list…

Stop Making Excuses at Work — Do This Instead
March 18, 2019

Stop Making Excuses at Work — Do This Instead

Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions and…

How Many Meetings a Day Is Too Many?
March 4, 2019

How Many Meetings a Day Is Too Many?

I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but the meeting…

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