Career success

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The VP of Marketing vs. the VP of Sales
May 6, 2019

The VP of Marketing vs. the VP of Sales

Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and think about…

6 Ways to Respond to Stressful Changes at Work
April 23, 2019

6 Ways to Respond to Stressful Changes at Work

Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some negative…

11 Surprising Books Every Marketer Should Read
April 22, 2019

11 Surprising Books Every Marketer Should Read

I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company today, it…

This Is Why Brilliant Marketing Teams Never Lie
April 8, 2019

This Is Why Brilliant Marketing Teams Never Lie

What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity, kindness, and…

Stop Being so Fixated on Your Next Job Title
April 2, 2019

Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who actually have.…

The Marketing Plan vs. the Launch Plan
March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…

The 7 Things That Belong in Every Marketing Plan
March 19, 2019

The 7 Things That Belong in Every Marketing Plan

People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the to-do list…

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