September 3, 2019
Remote Team Meetings vs. Office Team Meetings
“What do you mean you saw your co-workers? You work at home.” A friend who works for the county court system once asked me this with a look of confusion on his face. He knows that…
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August 20, 2019
10 Surprising Lessons From Our First Year at Aha!
Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your manager and…
August 13, 2019
How to Craft a Winning Marketing Presentation
What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a visualization of your…
August 12, 2019
Is Your Office Infested With Sharks?
Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music probably still…
July 30, 2019
The Product Manager vs. the Product Marketing Manager
It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring to a…
July 22, 2019
Why You Should Never Say That You Need More Time
“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting, especially…
July 18, 2019
7 Tips for Remote Marketing Managers
What does it take to be a great marketing manager? A strategic mindset. Understanding of the market and the customer. Creativity, yes that too. But there is something that is not…
July 8, 2019
Why This Company Never Asks the Same Interview Question Twice
I have a few questions for you. “Can you tell me about yourself? What are your strengths and weaknesses? Why are you interested in our company?” If you are interviewing for a new…
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