About the product announcements template
Every new feature, update, or enhancement is a gift to your customers. Keep them informed with announcements that showcase what is new in a concise, consistent format.
This product announcement template is the perfect starting point. It comes pre-built with sections for key updates and practical use cases. A final section invites customer feedback. Make it your own by adding brand colors, images, or relevant links to round out the story.
Whichever format you choose, stick with it. A repeatable approach makes it easier for the team to draft announcements and helps customers absorb the details.
How to use the product announcements template
Generate excitement about product updates.
Curate the highlights: You do not have to share every little thing. When deciding what to include, consider the core problem, benefit, or value behind the functionality and why it matters to customers.
Include real-world examples: Show how new features or updates solve specific problems. This helps customers understand practical applications and makes the announcement more relatable and actionable. Leverage our AI assistant to make quicker work of drafting.
Solicit feedback: Ask customers to share feedback about new functionality. Point them to your ideas portal, social channels, or customer relationship management tool. (We integrate with several popular ones.)
