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Product launch plan

Oversee all the work required to bring a new product experience to market

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About the product launch plan template

"She with a plan wins." We say this often at Aha! because it rings so true. The best product launches happen when you have clear goals, know what is expected across teams, and deliver the work on time.

Some lightweight launch planning can help ensure no activity is overlooked. So use this simple product launch checklist to keep the team aware and focused on the work that needs to get done before the big day. Once the deliverables are set, you can turn them into features and real work in Aha! Roadmaps.

Feel confident knowing that have prepared the team for success. We will be cheering you on from here.

How to use

Not every product launch plan will require every item in the checklist. Use the list as a starting point to evaluate what various teams across your organization might need to do.

  1. Gather cross-functional teammates Bring the right representatives together and organize the plan by the type of work required — for example, product, go-to-market, systems, sales, customer support, and feedback.

  2. Be ambitious yet realistic As you work through the launch plan, define the details and specify milestones and a launch date. Factor in buffer time to accommodate unexpected challenges without compromising the quality of your work.

  3. Set explicit responsibilities Define roles and empower team members with decision-making authority within their domain. Encourage autonomy to expedite problem-solving.

  4. Adapt Regularly meet to reassess the plan based on team or customer feedback and any changing circumstances.

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