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Product updates

Let customers know about new features, enhancements, and bug fixes

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About the product updates template

What have you delivered to customers lately? Let them know about it — so they can enjoy what is new.

This template is ideal for communicating product announcements or release notes. You can use it to quickly summarize all the ways you are improving the customer experience — from new features and product enhancements to critical bug fixes.

Customers will love the visibility and you will love having a consistent way to communicate updates after each release. Once your note is finalized, publish it as a webpage or create a custom page in your ideas portal. This works whether you use Aha! Roadmaps or Aha! Ideas.

Best practices

Give customers visibility into what is new.

  1. Provide an overview Add an introduction at the top of the note to summarize the product updates you have made in the last week or month. Try the built-in AI writing assistant to quickly generate your content.

  2. Highlight new features Share new functionality and how customers can benefit from it. Include images or screenshots to tell your story and link to support documentation, videos, and other guidance.

  3. Include usability and performance improvements Let folks know about recent product enhancements. This is a great way to show your commitment to delivering an exceptional customer experience.

  4. Document bug fixes Customers appreciate timely fixes — this goes a long way to increasing customer love and loyalty.

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