July 30, 2019
The Product Manager vs. the Product Marketing Manager
Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.
Versus
One of these things is not like the other. Learn the differences between core product management roles and concepts.
Collection58 articles
June 4, 2019
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap
Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.
May 13, 2019
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
May 6, 2019
The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
April 11, 2019
Marketing Strategy vs. Sales Strategy
Marketing strategy and sales strategy are usually the two major drivers of any business growth. Learn how these two strategies compare.
March 26, 2019
The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
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