Product Strategy vs. Go-to-Market Strategy
Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…
Versus
One of these things is not like the other. Learn the differences between core product management roles and concepts.
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The Product Manager vs. the CEO vs. the CTO
Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping…
Product Strategy vs. Marketing Strategy
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…
The Product Manager vs. the Product Marketing Manager
Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
The Product Roadmap vs. the Marketing Roadmap
Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
Marketing Strategy vs. Sales Strategy
Marketing strategy and sales strategy are usually the two major drivers of any business growth. Learn how these two strategies compare.
The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
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