May 13, 2019
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
Versus
One of these things is not like the other. Learn the differences between core product management roles and concepts.
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May 6, 2019
The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
April 11, 2019
Marketing Strategy vs. Sales Strategy
Marketing strategy and sales strategy are usually the two major drivers of any business growth. Learn how these two strategies compare.
March 26, 2019
The Marketing Plan vs. the Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
November 27, 2018
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
August 27, 2018
The Product Manager vs. the Sales Manager
“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And…
May 14, 2018
The Chief Product Officer vs. the Chief Technology Officer
Products matter. And that is why more and more companies are adding executives who are specifically focused on those products and the technology needed to ensure customer…
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