February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
Versus
One of these things is not like the other. Learn the differences between core product management roles and concepts.
Collection51 articles
February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
November 27, 2018
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
August 27, 2018
The Product Manager vs. the Sales Manager
“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And…
May 14, 2018
The Chief Product Officer vs. the Chief Technology Officer
Products matter. And that is why more and more companies are adding executives who are specifically focused on those products and the technology needed to ensure customer…
March 1, 2018
You vs. Your Company
What motivates you at work? We all have ambitions regardless of our role — individual contributors, managers, and executives. Ambition is good and it should be…
January 23, 2018
User Stories vs. Requirements
Stories. You have hundreds of them if you are a product manager. Each one describes the awesome experiences you want your customers to have while using your product. And…
January 8, 2018
The Product Plan vs. the Release Plan
Do you like to focus on the big picture — or get down in the details? It is true that our brains tend to favor one side or the other. But if you are a product manager…
November 27, 2017
The Product Manager vs. the Business Analyst
“What is the difference between a product manager and a …?” You can fill in the rest of that question with more than a half dozen job titles — engineering manager, scrum…
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