Versus

One of these things is not like the other. Learn the differences between core product management roles and concepts.

Collection46 articles
June 16, 2020

CIO vs. CTO

Chartreuse or lime. Can you tell the difference? These two shades of green-yellow look remarkably similar to the untrained eye. But look closer and you will see a world…

June 11, 2020

Business Roadmaps vs. Product Roadmaps

Roadmaps make strategy work. This is particularly true at the business level. Roadmaps are useful for visualizing the plan for how the organization as a whole will…

June 2, 2020

The Product Manager vs. the IT Manager

What comes to mind when you think of IT? A few years ago, you might say the person or department you call when your computer is not working or the internet is down. But…

May 5, 2020

Project vs. Program vs. Portfolio Manager

Projects belong to programs as programs belong to portfolios. Sounds like a word problem from a school assignment to me. You might not think it is necessary to discern…

February 4, 2020

Product Strategy vs. Go-to-Market Strategy

Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…

October 8, 2019

The Product Manager vs. the CEO vs. the CTO

Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping…

August 26, 2019

Product Strategy vs. Marketing Strategy

“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…

June 4, 2019

The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…

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