October 8, 2019
The Product Manager vs. the CEO vs. the CTO
Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping…
Versus
One of these things is not like the other. Learn the differences between core product management roles and concepts.
Collection50 articles
August 26, 2019
Product Strategy vs. Marketing Strategy
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…
July 30, 2019
The Product Manager vs. the Product Marketing Manager
It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring…
June 4, 2019
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap
Roadmaps are for product managers. Right? This idea seems to be burned into so many people’s minds. Roadmaps are a “product thing.” But a roadmap is simply a…
May 13, 2019
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
May 6, 2019
The VP of Marketing vs. the VP of Sales
Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and…
April 11, 2019
Marketing Strategy vs. Sales Strategy
Marketing and sales are usually the two major drivers of any business. Learn more about the differences between a marketing strategy and sales strategy.
March 26, 2019
The Marketing Plan vs. the Launch Plan
“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for…
February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
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