Versus

One of these things is not like the other. Learn the differences between core product management roles and concepts.

Collection50 articles
October 8, 2019

The Product Manager vs. the CEO vs. the CTO

Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping…

August 26, 2019

Product Strategy vs. Marketing Strategy

“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…

June 4, 2019

The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…

May 13, 2019

The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…

May 6, 2019

The VP of Marketing vs. the VP of Sales

Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and…

April 11, 2019

Marketing Strategy vs. Sales Strategy

Marketing and sales are usually the two major drivers of any business. Learn more about the differences between a marketing strategy and sales strategy.

March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for…

February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

See more collections

View more
Sign up today!
Start your 30 day trial. No credit card required.
© 2021 Aha! Labs Inc.All rights reserved