February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
Versus
One of these things is not like the other. Learn the differences between core product management roles and concepts.
Collection60 articles
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
November 27, 2018
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
August 27, 2018
The Product Manager vs. the Sales Manager
“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And…
May 14, 2018
The Chief Product Officer vs. the Chief Technology Officer
Products matter. And that is why more and more companies are adding executives who are specifically focused on those products and the technology needed to ensure customer…
March 1, 2018
You vs. Your Company
What motivates you at work? We all have ambitions regardless of our role — individual contributors, managers, and executives. Ambition is good and it should be…
January 23, 2018
User Stories vs. Requirements: What Is the Difference?
Are user stories and requirements the same, or do they serve different purposes? Find the answer (and others) in this guide.
January 8, 2018
The Product Plan vs. the Release Plan
Confused about the differences between product plans and release plans? Learn how to use both product plans and release plans to deliver a winning product.
November 27, 2017
Product Manager vs. Business Analyst
Product managers strategize product direction; business analysts ensure projects meet business objectives. Grasp their differences and overlaps in our insightful guide.
October 12, 2017
Your LinkedIn Profile vs. Your Resume
“Clairvoyant Humanist and Life Consultant.” I got a LinkedIn request from someone with this “title” the other day. Well, I am no clairvoyant. But I can predict one thing.…
See more collections
View more