Versus

One of these things is not like the other. Learn the differences between core product management roles and concepts.

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The Marketing Strategy vs. the Marketing Plan
February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…

Marketing Strategy vs. Go-to-Market Strategy
December 17, 2018

Marketing Strategy vs. Go-to-Market Strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…

The VP of Product vs. the VP of Marketing
November 27, 2018

The VP of Product vs. the VP of Marketing

Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…

The Product Manager vs. the Sales Manager
August 27, 2018

The Product Manager vs. the Sales Manager

“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And…

The Chief Product Officer vs. the Chief Technology Officer
May 14, 2018

The Chief Product Officer vs. the Chief Technology Officer

Products matter. And that is why more and more companies are adding executives who are specifically focused on those products and the technology needed to ensure customer…

You vs. Your Company
March 1, 2018

You vs. Your Company

What motivates you at work? We all have ambitions regardless of our role — individual contributors, managers, and executives. Ambition is good and it should be…

User Stories vs. Requirements: What Is the Difference?
January 23, 2018

User Stories vs. Requirements: What Is the Difference?

Are user stories and requirements the same, or do they serve different purposes? Find the answer (and others) in this guide.

The Product Plan vs. the Release Plan
January 8, 2018

The Product Plan vs. the Release Plan

Confused about the differences between product plans and release plans? Learn how to use both product plans and release plans to deliver a winning product.

Product Manager vs. Business Analyst
November 27, 2017

Product Manager vs. Business Analyst

Product managers strategize product direction; business analysts ensure projects meet business objectives. Grasp their differences and overlaps in our insightful guide.

Your LinkedIn Profile vs. Your Resume
October 12, 2017

Your LinkedIn Profile vs. Your Resume

“Clairvoyant Humanist and Life Consultant.” I got a LinkedIn request from someone with this “title” the other day. Well, I am no clairvoyant. But I can predict one thing.…

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