A business model defines your framework for success. It is your unique DNA and what makes your approach to the market and serving customers special. Articulate your value proposition, key advantages, go-to-market plans, and more.
Vision explains the "why"
Create a vivid picture of where you want your product to be in the future. That is your vision. Make better decisions — faster — because your team will be aligned and able to maintain clear focus.
Capture your positioning
Describe where your product fits in the market, the problem it solves, and what makes it unique. This will help inform customers why your product is the best option to meet their needs — before they even start using it.
Know the customer
Paint a picture of your customers by creating custom personas. Describe everything about them and then link the personas to actual features so you know who you are building for.
Track the competition
Create in-depth profiles of key competitors and publish the info for your team. Capture critical information such as revenue, customers, growth rate, and your own custom fields.
Highlight your strategic objectives and the KPIs that you plan on achieving. Track your progress against the goals so the team knows how the business is doing.
Determine the key strategic workstreams that will help you realize your goals. Initiatives allow you to define the high-level programs to invest in, then group releases and features under them.
Set budgets and track ROI
Add financial projections to your product plans to help you make better-informed decisions and report on results in a meaningful way.