Build what matters

Aha! builds software so you can build better products

Strategy icon.dc9bcb1d961e7925abed58599d3bc283Model success

A business model defines your framework for success. It is your unique DNA and what makes your approach to the market and serving customers special. Articulate your value proposition, key advantages, go-to-market plans, and more.

Vision explains the "why"

Create a vivid picture of where you want your product to be in the future. That is your vision. Make better decisions — faster — because your team will be aligned and able to maintain clear focus.

Strategy vision.adddbf0ce4f3b761a7a448abce887280

Know thy customer

Paint a picture of your customers by creating custom personas. Describe everything about them and then link the personas to actual features so you know who you are building for.

Strat personas.8fe873db4ccb938262ee19c0b5250682

Track the competition

Create in-depth profiles of key competitors and publish the info for your team. Capture critical information such as revenue, customers, growth rate, and your own custom fields.

Strategy track.6ca0ac2b630ade3a4c4eac794a9a4234

Set goals

Highlight your strategic objectives and the KPIs that you plan on achieving. Track your progress against the goals so the team knows how the business is doing.

Strategy goals.e4a2821f2aa1771af4252a9061f0d75d

Identify initiatives

Determine the key strategic workstreams that will help you realize your goals. Initiatives allow you to define the high-level programs to invest in, then group releases and features under them.

Strategy initiatives.833e581687ed420e0c6d5db1889d69a5
Fred mojo 2 w440px.af24640743acbd670f7464b13ac27c72

Roadmap software to manage your products.
Finally, connect strategy to execution.