Regardless of what development methodology you use — you need to deliver a complete product experience. Ship fast. Ship quality. Ship happy.
Align teams around a shared checklist for predictable releases. Clone any previous release to use as a template for future success.
Ensure that the features you have prioritized can be finished during the upcoming sprint or by the release date. Set capacity in hours or points by release and required effort by feature.
Monitor the real-time progress of a release and the remaining work. See status, burn-up, and burn-down measured against your release date.
You know the satisfying feeling of a great launch. So share it. Once a release has been successfully delivered mark it as shipped and automatically notify the team.