Your strategy sets the direction for your marketing activities. This keeps the team focused on what matters most — so you can successfully acquire, keep, and grow customers.
Share customer insights, articulate your value proposition and key advantages, and much more.
Define your target groups of customers and create a plan to serve each one.
Use the 9Ps template to create a winning go-to-market strategy.
Know the competition
Build and track competitor profiles to keep your team informed. Capture key information such as revenue, customers, products, and growth rate — then see how you stack up.
Focus on the audience
Keep your focus where it should be — on your buyers. Create personas and then quickly link each one to your activities so you never lose sight of who your campaigns are for.
Craft your positioning
A positioning framework helps define how your product uniquely addresses the needs of your customers. Ensure that everyone on the marketing team is aligned on how to best present your value.
Set creative direction
Collaborate on creative briefs to streamline campaign planning and creative work. Define essential elements such as program objectives, audience, customer truths, and brand voice.
Define strategic goals
You want to do strategic work that will power the growth of the business. Start by defining your objectives and bring more purpose and impact to your marketing work.
Determine the key work themes that will help you realize your goals. Initiatives allow you to first define the high-level programs to invest in and then group schedules and activities under them.