February 25, 2019
Hey Marketing: Watch Out, Here Comes the Sales Storm
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
Aha! Blog
February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
February 20, 2019
Just Launched! — Introducing the Aha! Collaborative Text Editor
The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…
February 19, 2019
How to Write a Creative Brief
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
February 15, 2019
My Name Is Mark Crowe — This Is Why I Joined Aha!
I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get…
February 14, 2019
What Every Remote Worker Should Do Within the First 30 Days
Your first day on a remote team. We wrote about this topic a couple of years ago and I recently started rethinking why we focused on just one day. Not because the advice…
February 13, 2019
Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics
Great marketing requires strategic direction, coordinated schedules, and measurable results. But choosing which activities to pursue can be confusing when you have so…
February 11, 2019
9 Product Experts Reveal How to Learn Exactly What Customers Want
Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating…
February 8, 2019
My Name Is Michel Billard — This Is Why I Joined Aha!
It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have…
February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…