“Do I have to set a due date?” “Which customer asked for this?” When you create new Aha! records, how do you know which fields matter? And if you are reviewing those…
All product marketing managers are superheroes. Trust your planning superpowers and follow these six steps for a great go-to-market roadmap.
Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at…
Meetings and appointments fill our calendars. But these events do not tell the full story. Busy product and marketing managers also have long lists of tasks and requests…
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…
The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the…
Aha! is a fully remote company. Learn how staying committed to our weekly video gatherings keeps our remote team connected and focused.
Today is launch day. 🚀 The announcement blog post is ready. ✅ Knowledge base articles are published. 📝 Our Customer Success team is prepped and ready to answer…
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
Impactful marketing is more than catchy taglines and splashy designs. Of course, those are important. But marketers know that strategic thinking powers any new program or…
