Aha! Blog

February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

February 19, 2019

How to Write a Creative Brief

A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.

February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…