Discover what your customers think and feel
From empathy sessions to in-app community feedback, find new way to connect with your customers.
Deeply understand your customers
Empathy is the secret to product success. Understanding exactly what customers are feeling and thinking as they use your product helps you put their needs at the center of every decision. Develop real rapport — so you can gain the insights you need to make your product even more lovable.
Conduct user research
Product managers are consistently told that they need to be empathetic. Customers often tell you "what" they need. But understanding "why" can be harder to discern. This is why curiosity is so important. You need to learn who your users are, the problems they are trying to solve, and what they actually want.
Choose from a variety of feedback tools. Live empathy sessions and in-app community feedback deliver the insights you need. Analyze all your data in a central place that is purpose-built for user research.
We are now far more empathetic to our customers' needs. Aha! helps us crystalize what their pain points actually are, rather than hypothesizing what we think they want.Shri Iyer
Vice President of Product Management, SimpleLegal
Why teams love Aha! Ideas
Invite groups of customers or employees to a live empathy session. This is a perfect way to bring together people who voted or commented on the same idea — so you can gain a deeper understanding of a shared need from multiple points of view.
Ask the right questions
Lead the conversation with confidence. Create a discussion guide so you can get the most out of your empathy session. Define the topic, craft questions in an unbiased way, and set the right order for maximum learning.
Knowing the pain helps you deliver better solutions. Choose the right conversation tools to help participants express their thoughts. Launch polls so you can add quantitative insights to reinforce your qualitative research.
Get immediate insights
Collect feedback while customers are actually using your product. In-app community feedback makes it easy to find out what users think of a specific feature — either during beta testing or after the launch — so you can iteratively improve the experience.
Analyze product feedback
Review a complete transcript from each feedback session. Analyze the conversation and highlight the most insightful comments. Then summarize the main learnings in a dedicated space so you turn feedback into actionable ideas.
Promote ideas to your roadmap
Seamlessly incorporate community insights into your strategic planning process when you choose Aha! Roadmaps. It includes everything you need to set strategy, prioritize work, and build visual plans — including essential idea management capabilities.
AutoScout24 overhauled a disjointed planning process and consolidated client engagements in one place.
SimpleLegal established product management practices and used ideas portals to better understand customer needs.
Help.com created an efficient idea management process, giving customers better visibility into status of requests.
Data Action gained valuable insights into what customers need by gathering requests via an Aha! ideas portal.