Aha! Blog

December 17, 2018

Marketing Strategy vs. Go-to-Market Strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…

December 4, 2018

Product Management Takes Courage

Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.

December 3, 2018

Get Hired at Aha! — And Then Expect This

The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…