March 6, 2019
Just Launched! — Create More Visual Buyer and User Personas
Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers.…
Aha! Blog
March 5, 2019
Why Strategic Thinking Is So Hard for Digital Marketers
Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…
March 4, 2019
How Many Meetings a Day Is Too Many?
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…
February 27, 2019
Just Launched! — Keep Features in Sync as They Move Across Projects in Jira or Rally
Thousands of product teams rely on our integrations with Jira and Rally to build product and track engineering progress. We just created a better way to keep records in…
February 26, 2019
The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
February 25, 2019
Hey Marketing: Watch Out, Here Comes the Sales Storm
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
February 20, 2019
Just Launched! — Introducing the Aha! Collaborative Text Editor
The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…
February 19, 2019
How to Write a Creative Brief
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
February 15, 2019
My Name Is Mark Crowe — This Is Why I Joined Aha!
I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get…