Aha! Blog

April 18, 2017

Love vs. Despise: A Tale of Two Companies

It was the best of companies, it was the worst of companies. One built something that the people loved. It poured energy into delighting customers. Eventually, it was…

April 13, 2017

The Best Cover Letters That CEOs Love to Read

You are probably familiar with the “elevator pitch.” You know, the one-minute speech every seasoned salesperson has memorized to deliver at a moment’s notice. It may be a…

April 11, 2017

What Products Do You Love?

Have you ever said “I love you” … to software? Maybe once or twice. One product that has earned my heartfelt devotion is the Strava cycling app. I use it on my…

April 5, 2017

It Is Time for the Minimum Lovable Product

Would you ever eat a can of cat food? Under the right conditions, perhaps. On a dare or if you were hungry enough with nothing else to reach for. But cat food is created…

April 4, 2017

“Who Cares? Sammy Got the Money!”

Pushy sales people. Marketing claims that hover somewhere between an overreach and an outright lie. You know the kind of company I am talking about. Sadly, there are too…

April 3, 2017

Your Co-Worker’s Love

What? Love and business? Yep. It is a concept I explain in Lovability, my new book — it means building a product that customers love and a business where people can do…

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