Aha! Welcomes Industry Leaders to New Partner Program
November 9, 2020

Aha! Welcomes Industry Leaders to New Partner Program

by Brian de Haaff

We are fortunate that our growth has been both organic and significant. Those two characteristics rarely go together. Aha! is the obvious choice globally for roadmapping software, with more than 1,000,000 product builders. This is a reflection of both our product and our team. And as unparalleled as our incredibly responsive customer support and concierge service is for any company, we know that some customers want even more custom consulting to get the most from the implementation of our software.

I am proud to announce the Aha! Partner Program — which gives customers access to certified advisors.

We have always worked directly with customers to align our software with how they work. But some customers require more services — from product revisioning to support with agile transformation to custom integrations.

In parallel over the past few years, the world's top product and software development consulting firms have approached us about ways we could work together. It is clear that now is the time to support a broader ecosystem around Aha! and that doing so will benefit everyone involved. So we are happy to recommend partners for the first time to Aha! customers who require additional services that we do not provide.

Customers and partners can now work together to extend the power of Aha! products in a meaningful way.

Welcome industry leaders Adaptavist, Cprime, Modus Create, Praecipio Consulting, and RightStar —  the inaugural partners in this exciting new program. They were selected because they are recognized as experts in their field and provide a wide variety of services that will appeal to our broad and diverse customers.

And we are thrilled that our world-class Customer Success team is working closely with our new partners so that customers can benefit from our collective expertise. Over the last few months, each partner has gone through extensive training with our team and become certified in Aha! Roadmaps through Aha! Academy.

Combined, our early partners have served thousands of customers across five continents. With an average of 15 years' experience, these companies serve a wide range of organizations — from high-growth early stage to Fortune 100:


Adaptavist helps complex organizations transform and achieve advantage in a climate of constant change. The Adaptivist team provides consultation, offering innovative strategies and solutions to help clients achieve change.

“It is an honor to have been amongst the select few invited into the Aha! Partner Program." — Simon Haighton-Williams, CEO of Adaptivist

Learn more about the services that Adaptivist offers.


Cprime is a global consulting firm that helps businesses manage agile transformations and cloud solutions to achieve product agility. With key partnership recognitions, Cprime's industry-leading consulting, managed services, and custom solutions work in synergy to deliver exceptional outcomes.

"We are excited to partner with Aha! — as they are a recognized industry leader in providing a technology solution tailor made for product management." — Zubin Irani, CEO of Cprime

Learn more about the services that Cprime offers.

Modus Create

Modus Create is a consulting firm that helps companies transform for success in the digital future. Based in Reston, Virginia, their global team of experts has a history of working with high-performing teams and consistently delivering results.

"Joining the Aha! Partner Program underscores our commitment to work with the leading platforms and empowering product leaders to compete in the digital age.” — Pat Sheridan, Co-founder and managing partner, Modus Create

Learn more about the services that Modus Create offers.

Praecipio Consulting

Praecipio Consulting works with software and technology teams to transform and improve processes while delivering first-class technology solutions. Their delivery model allows them to provide best practices and recommendations to a wide variety of clients.

“We are honored to join the Aha! Partner Program as an inaugural member. Aha! is a leader in this space and is a welcome addition to our portfolio of technology and best practices solutions.” — Christian Lane, founder and CEO, Praecipio Consulting

Learn more about the services Praecipio Consulting offers.


RightStar is an agile-DevOps consultancy and technology solution provider. The RightStar team is made up of industry experts and frequently works with clients in commercial mid-market, enterprise, and government sectors.

“Aha! software combined with our coaching and consulting experience is a win/win for our mid-market and government customer base." — Dick Stark, President and CEO, RightStar

Learn more about the services RightStar offers.

A broader market has grown around what we do — which will give our customers access to an expanded set of services.

And we are honored to partner with the industry’s best. With this thoughtfully chosen group of partners, we know that Aha! customers will be able to access tailored solutions. Together, we are making an even greater impact and empowering more teams to build lovable products and be happy doing it.

Interested in working with a partner or joining this select partner community? Submit a request.

Brian de Haaff

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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