Aha! Welcomes PwC to Partner Program
May 4, 2022

Aha! Welcomes PwC to Partner Program

by Brian de Haaff

If you believe every business is a software business, that means building great digital experiences is key to market success. And strong product development capabilities are a major business differentiator. This is why we help companies grow their product development skills and build lovable products.

We built the Aha! Partner Program to give customers even greater access to product experts and certified advisors who can help solve complex organizational challenges and use our software. Today we are thrilled to welcome PwC, the largest professional services firm in the world, to the program. Operating in 157 countries and serving 418 of the Fortune 500, PwC was named a leader in product development operations consulting by ALM Intelligence and a leader in cloud business analytics services by IDC MarketScape.

"Aha! has taken a refreshing approach, enabled by its robust suite of products, to transform product innovation at companies across industry verticals. We are excited to partner with Aha! to build strong product development capabilities and drive transformative change."

— Shankar Subramaniam
Partner, Product Innovation & Development, PwC Transformation

In addition to supporting Aha! software rollouts, PwC helps clients implement large-scale transformations across the following core areas:

  • Innovation portfolio and product strategies — Roadmap creation, portfolio optimization, and product management excellence

  • Ideation and product development — Market analysis, prototyping, and agile development modeling

  • Product commercialization and operationalization — Go-to-market strategies, product launches, and global growth

  • Digital transformation management and enablement — Capabilities benchmarking, partnerships, and program management

PwC joins an exclusive group of top-tier consulting firms: Adaptavist, Cprime, Modus Create, Praecipio Consulting, and Maryville Consulting Group. These companies are trained by Aha! — so you can be sure you are getting expert guidance and a tailored approach to using Aha! in sophisticated environments.

"Effective product management translates complex needs or problems into experiences and services. With their suite of services supporting the lifecycle of product development, we are thrilled to join the Aha! Partner Program and work with our clients to deliver differentiated capabilities and products that their customers love."

— Melissa Siekierski
Partner, Product & Innovation, PwC Cloud & Digital

We are honored to partner with some of the industry's best. PwC joining this select community reinforces the strategic importance and growing relevance of product management in all industries. Together with our partners we can offer customers an expanded set of services — inspiring product development teams around the world to build lovable software and be happy doing it.

Interested in working with a partner or joining this select partner community? Submit a request.

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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