Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
Aha! Blog
Just Launched! — Introducing the Aha! Collaborative Text Editor
The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…
How to Write a Creative Brief
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
My Name Is Mark Crowe — This Is Why I Joined Aha!
I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get…
What Every Remote Worker Should Do Within the First 30 Days
Your first day on a remote team. We wrote about this topic a couple of years ago and I recently started rethinking why we focused on just one day. Not because the advice…
Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics
Great marketing requires strategic direction, coordinated schedules, and measurable results. But choosing which activities to pursue can be confusing when you have so…
9 Product Experts Reveal How to Learn Exactly What Customers Want
Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating…
My Name Is Michel Billard — This Is Why I Joined Aha!
It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have…
Marketing Strategy vs. Marketing Plan — What Is the Difference?
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments
You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the…
