Guide for product managers
Expert advice for building lovable products
2x2 prioritization matrix

Evaluate options based on value and effort to identify what to work on next.
Kanban board

Establish a continuous flow of work from backlog to done.
Feature requirement

Capture the most important details for any product feature
Market requirements document (MRD)

Deeply understand the market you operate in so you can build a better product.
PI board

Kick off your PI planning session with confidence.
Pros and cons

Evaluate the advantages and disadvantages of any approach — for improved clarity and decision-making.
Release roadmap

Visualize release plans and dependencies so you can launch new experiences on schedule.
ROAM board

Categorize the risks in your SAFe program by resolved, owned, accepted, and mitigated work items.
User story map

Align your product roadmap with the user journey to better meet user's needs.
- What is a business model?
- What is customer experience?
- What is the Complete Product Experience (CPE)?
- What is a customer journey map?
- What is product-led growth?
- What are the types of business transformation?
- What is enterprise transformation?
- What is digital transformation?
- What is the role of product management in enterprise transformation?
- What is a Minimum Viable Product (MVP)?
- What is a Minimum Lovable Product (MLP)?
- What is product vision?
- How to set product strategy
- What is product-market fit?
- What is product differentiation?
- How to position your product
- How to price your product
- What are product goals and initiatives?
- How to set product goals
- How to set product initiatives
- What is product value?
- What is value-based product development?
- 10Ps marketing matrix
- 2x2 prioritization matrix
- Business model
- Customer journey map
- Lean canvas
- Porter's 5 forces
- Segment profile
- Strategic roadmap
- SWOT analysis
- Collections: Business model
- Collections: SWOT
- Collections: Objectives and key results (OKR)
- Collections: Product positioning
- Collections: Market positioning
- Collections: Marketing strategy
- 2x2 prioritization matrix
- Kanban board
- Feature requirement
- Market requirements document (MRD)
- PI board
- Pros and cons
- Release roadmap
- ROAM board
- User story map
- Collections: Product development process
- Collections: MRD
- Collections: PRD
- Collections: Gantt chart
- Collections: User story and mapping
- Collections: Feature definition checklist
- Common product development methodologies
- Common agile development methodologies
- What is agile product management?
- What is agile software development?
- What is waterfall product management?
- What is agile transformation?
- Agile vs. lean
- Agile vs. waterfall
- What is an agile roadmap?
- What is an agile retrospective?
- Best practices of agile development teams
- What is a burndown chart?
- What is issue tracking?
- Introduction to agile metrics
- Agile glossary
- What is scrum?
- What are scrum roles?
- What is a scrum master?
- What is the role of a product manager in scrum?
- What is a sprint?
- What is a sprint planning meeting?
- What is a daily standup?
- What is a sprint review?
- Product release vs. sprint in scrum
- Themes, epics, stories, and tasks
- How to implement scrum
- How to choose a scrum certification
- What is a product?
- What is product development?
- What is product management?
- What is portfolio product management?
- What is product operations?
- What are the stages of product development?
- What is the product lifecycle?
- What is a product management maturity model?
- What is product development software?
- Why product teams need virtual whiteboarding software
- Introduction to marketing
- What are some marketing job titles?
- What is the role of a marketing manager?
- What is the role of a product marketing manager?
- How are marketing teams organized?
- Which tools do marketers use?
- Interview questions for marketing managers
- Typical salary for marketing managers
- How to make a career switch into marketing
The product expert's notebook
Showcase your best thinking with Aha! Notebooks. Access guided templates to craft beautiful notes and whiteboards. Spark creativity together.