Use Aha! Discovery with Aha! Ideas to centralize feedback, interview engaged users, and link customer evidence directly to your roadmap
Combine Aha! Discovery with Aha! Ideas to gain a full picture of customer needs. Set up an ideas portal so customers can submit requests at any time. The steady stream of feedback fuels continuous product discovery — helping you quickly uncover themes related to specific challenges or topics. Then, conduct a research study to explore the opportunity more deeply.
Populate your participant database with ideas portal users. This gives you instant access to a group of active customers to engage with. Filter the list by company or group and use supporting data — like related ideas and polls — to narrow your search. Click in to see which ideas they are interested in to match them to the right studies.
Reach out to anyone who submitted or voted on an idea that is relevant to your study. Send a quick invite using the same email address they use to access your portal. Monitor the interview status and date across all participants in one view. Open up each person's contact details prior to the conversation to understand who they are and what they care about.
Make customer feedback actionable. After each interview, use Elle (the AI assistant in Aha!) to instantly highlight key learnings, quotes, and answers. Elle can add links to existing ideas to reinforce customer needs and create new requests directly from text in the transcript. Prompt Elle to suggest gaps in your product's functionality and draft ideas for future consideration.
Validate qualitative research with quantifiable data. Analyze the findings from customer interviews, then run a quick poll to collect input from a larger sample of users. This enables you to quickly confirm customer needs and preferences before moving ahead. You can also invite people to join a study based on their poll response to further your insights.
Decide what to build next. Score ideas objectively based on what matters most to customers using your product discovery research as evidence. The Salesforce opportunity report provides insights into potential revenue — so you can make roadmap prioritization decisions based on what customers are actually willing to pay for.
