Uncover customer needs faster with AI
Use Elle to analyze interviews, mine your research repository for insights, and tie evidence to your product plans
Build lovable products
Try Aha! software for free
© 2026 Aha! Labs Inc. • All rights reserved
Use Elle to analyze interviews, mine your research repository for insights, and tie evidence to your product plans
Make product discovery more efficient with AI. Ask Elle to investigate your market, plan studies, and draft interview questions. Create AI skills to teach Elle your team's workflows and apply those preferences consistently. Schedule recurring tasks to automatically summarize each week's interviews and surface important themes.
Uncover key insights from customer interviews in seconds. Upload an audio or video recording to generate a transcript. Then prompt Elle to summarize the discussion, assess sentiment, and identify learnings. Review quotes and video clips to explore important moments. Return to the original recording whenever you need more context.
Find common threads in your customer research. Use Elle to analyze trends across entire studies to see which needs extend beyond individual conversations. Include survey results and other research files to reveal recurring pain points, requests, and opportunities. Establish a clear picture of what matters to your users — without spending hours combing through transcripts.
Bring the voice of the customer into your roadmap. Ask Elle to look for specific feedback (like frustrations or feature requests). Elle surfaces existing highlights or creates new ones, automatically tagging them by theme. Review suggested links to related ideas and features in Aha! Roadmaps, then save the connections so the broader team can see what customers said.
Make research easier to explore, share, and act on. Use whiteboard templates like affinity maps and opportunity solution trees to visually arrange interview findings, or create insights reports to synthesize learnings. Elle instantly selects relevant highlights for you. Review with your team to build a shared understanding of customer needs.
Bring more context into your product discovery work. Use Model Context Protocol (MCP) connectors to give Elle access to relevant information in tools such as Intercom or Granola. You can also use the Aha! MCP server to access your Aha! Discovery research in ChatGPT, Claude, Microsoft Copilot, and other AI tools — so you can ask questions and dig into your findings.