Aha! updates

We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.

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Just launched! — Identify duplicate customer ideas with AI
Create the right type of knowledge base for every audience
Enhanced Aha! Whiteboards + Jira integration
Introducing Frameworks — a new way to define your product development methodology
Add individual Aha! Discovery users to your Aha! Roadmaps account
May 7, 2025

Add individual Aha! Discovery users to your Aha! Roadmaps account

Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product roadmap.

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Import PDFs into your Aha! account
May 5, 2025
Import PDFs into your Aha! account

Import PDFs into your Aha! account to centralize product documentation — so you can improve access, collaboration, and efficiency.

New ways to use AI-powered search in Aha! software
April 30, 2025
New ways to use AI-powered search in Aha! software

Discover the latest enhancements to AI-powered search in Aha! software, including new filters, expanded record types, and report views of your search results. Find the…

Aha! Co-Founder and CEO Brian de Haaff receives Gold Stevie Award for thought leadership
April 29, 2025
Aha! Co-Founder and CEO Brian de Haaff receives Gold Stevie Award for thought leadership

Brian de Haaff was named Thought Leader of the Year in the Business Products category of the 2025 American Business Awards. He received the Gold Stevie Award — the…

Import Miro whiteboards into Aha! software
April 24, 2025
Import Miro whiteboards into Aha! software

Import Miro whiteboards into your Aha! account to connect visual ideas to structured work — making it easier to turn concepts into detailed plans.

Track roadmap changes to meet audit or regulatory requirements
April 23, 2025
Track roadmap changes to meet audit or regulatory requirements

Add history fields to your Aha! Roadmaps reports to track what changed, when it changed, and who made the update. This functionality is perfect for audits, stakeholder…

Connect Aha! software with your AI-powered coding tools
April 16, 2025
Connect Aha! software with your AI-powered coding tools

Connect Aha! software — including Aha! Roadmaps, Aha! Knowledge, and Aha Develop — to your AI tools with our new Model Context Protocol server. Access feature…

Top 20 Aha! software features launched in Q1 2025
April 10, 2025
Top 20 Aha! software features launched in Q1 2025

Discover what's new in Aha! software. See the top 20 product updates from Q1 2025 — including the launch of Aha! Discovery.

New Aha! Develop + TestRail integration
April 9, 2025
New Aha! Develop + TestRail integration

Give your entire team visibility into test results. Link test cases to features and track test runs at the sprint level. Streamline your workflow and focus on delivering…

Just launched! Organize related ideas by theme
April 7, 2025

Just launched! Organize related ideas by theme

Identify key themes in customer feedback to prioritize what matters most. Use Aha! software to group related ideas and align your product strategy with real customer needs.