Aha! updates

We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.

Introducing filters on the Ideas overview page
May 19, 2025
Introducing filters on the Ideas overview page

Apply filters to your Ideas overview page in Aha! Roadmaps and Aha! Ideas. Focus on the feedback that matters most and gain faster insights to guide product decisions.

Add custom shapes to Aha! Whiteboards
May 15, 2025
Add custom shapes to Aha! Whiteboards

Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.

Aha! Teamwork just launched — a better way to manage projects
May 14, 2025
Aha! Teamwork just launched — a better way to manage projects

Aha! Teamwork is a new project management tool that helps teams deliver on strategic plans. It is tightly integrated with Aha! Roadmaps for full visibility and control.

Centralize all your product discovery research in one place
May 12, 2025
Centralize all your product discovery research in one place

Keep all of your research materials together in Aha! Discovery. Store notes, surveys, and documents alongside customer interviews so your observations are easily…

Add individual Aha! Discovery users to your Aha! Roadmaps account
May 7, 2025
Add individual Aha! Discovery users to your Aha! Roadmaps account

Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product…

Import PDFs into your Aha! account
May 5, 2025
Import PDFs into your Aha! account

Import PDFs into your Aha! account to centralize product documentation — so you can improve access, collaboration, and efficiency.

New ways to use AI-powered search in Aha! software
April 30, 2025
New ways to use AI-powered search in Aha! software

Discover the latest enhancements to AI-powered search in Aha! software, including new filters, expanded record types, and report views of your search results. Find the…

Aha! Co-Founder and CEO Brian de Haaff receives Gold Stevie Award for thought leadership
April 29, 2025
Aha! Co-Founder and CEO Brian de Haaff receives Gold Stevie Award for thought leadership

Brian de Haaff was named Thought Leader of the Year in the Business Products category of the 2025 American Business Awards. He received the Gold Stevie Award — the…