The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
Aha! Blog
How We Celebrate Perfect Moments at Aha!
Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for…
My Name Is Madeleine Black — This Is Why I Joined Aha!
It started with a big book of code. At 8 years old, I was given a guide to BASIC. The idea was that you could copy the code from the book to create simple computer games,…
Just Launched! — Visualize Status Across Your Entire Product Portfolio
Do you manage multiple products? If you do, then you know you need to align your portfolio around a common strategy while simultaneously tracking status. The portfolio…
The 7 Things That Belong in Every Marketing Plan
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.
Stop Making Excuses at Work — Do This Instead
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…
My Name Is Sarah Cottle — This Is Why I Joined Aha!
London, New Orleans, Australia… these are just a few of the places where I grew up. My family moved around a lot for my dad’s work, so I was able to see many parts of the…
Just Launched! — Introducing Custom Equations in Aha! Reports
Are we on track to meet our revenue goals? Are the target dates realistic? What is the cost per lead? These are not simple questions. To truly provide meaningful answers,…
All Marketing Is Now Digital Marketing
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
