The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
Aha! Blog
Hey Marketing: Watch Out, Here Comes the Sales Storm
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
Just Launched! — Introducing the Aha! Collaborative Text Editor
The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…
How to Write a Creative Brief
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
My Name Is Mark Crowe — This Is Why I Joined Aha!
I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get…
What Every Remote Worker Should Do Within the First 30 Days
Your first day on a remote team. We wrote about this topic a couple of years ago and I recently started rethinking why we focused on just one day. Not because the advice…
Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics
Great marketing requires strategic direction, coordinated schedules, and measurable results. But choosing which activities to pursue can be confusing when you have so…
9 Product Experts Reveal How to Learn Exactly What Customers Want
Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating…
My Name Is Michel Billard — This Is Why I Joined Aha!
It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have…
