Marketing Strategy vs. Marketing Plan — What Is the Difference?
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
Aha! Blog
Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments
You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the…
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…
My Name Is Monica Jacob — This Is Why I Joined Aha!
I got the “gift of gab” from my Cuban-Italian family. I was a chatty kid who loved to scribble down my thoughts. Words helped me stand out. Most notably in first grade,…
How Product Managers Want to Work With Product Marketers
Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the…
Just Launched! — Enhanced Calendar to Visualize Activities
Read about an enhancement to the Aha! marketing calendar view. You can now configure an expanded or collapsed card view and toggle between the two.
New Marketing Managers — Do These 8 Things in the First 30 Days
Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.
Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…
Aha! Launches Visual Marketing Planning Software
It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams…
5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…
