13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
Aha! Blog
Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
Just Launched! — Customize the Modals Your Team Uses to Add Ideas, Features, and Releases
Every business has its own unique needs and processes. And in order to understand all the work happening across teams, you need to capture specific details in a…
How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead
Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It…
Just Launched! — Auto-Import New Records From Jira, Rally, and VSTS
Raking leaves. Folding laundry. There are always those tasks that simply must get done — but most of us do not get especially excited about doing them. Why? Well, for me,…
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…
My Name Is Lisa Crowell — This Is Why I Joined Aha!
Kindness, effort, and integrity. As hard-working immigrants from Sicily, my parents instilled these values in my sister and me. They emphasized the importance of…
Just Launched! — Visualize Master Features and Features Together on Your Planning Board
It is often important to view master features (what you may refer to as epics) and features together in a single view. We know that it helps to see how individual work…
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
