February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…
Aha! Blog
February 6, 2019
Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments
You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the job,…
February 5, 2019
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…
February 1, 2019
My Name Is Monica Jacob — This Is Why I Joined Aha!
I got the “gift of gab” from my Cuban-Italian family. I was a chatty kid who loved to scribble down my thoughts. Words helped me stand out. Most notably in first grade, when I was…
January 31, 2019
How Product Managers Want to Work With Product Marketers
Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the wrong…
January 30, 2019
Just Launched! — Enhanced Calendar to Visualize Activities
Product and marketing teams love calendars. Why? Because we need date-driven schedules to plan and organize everything we do — releases, content, advertising, events, and programs.…
January 28, 2019
New Marketing Managers — Do These 8 Things in the First 30 Days
Trepidation. And maybe a touch of excitement. This is how many of us feel when we do something new for the first time and we think people are watching. Sometimes those feelings are…
January 24, 2019
Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition…
January 22, 2019
Aha! Launches Visual Marketing Planning Software
It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams set…
January 17, 2019
5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to precisely…