Aha! Blog

Positioning vs. Messaging
February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be…

How to Write a Creative Brief
February 19, 2019

How to Write a Creative Brief

Where do creative ideas come from? You might see a compelling advertisement or brilliant brand campaign and think the idea probably came in like a bolt of lightning. Boom!…

The Marketing Strategy vs. the Marketing Plan
February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…

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