Aha! Blog

November 3, 2020

The Product Manager vs. Product Owner

Some people say to never read the comments. But I read as many as I can — even if I am not able to reply to each one. Take this comment on a post I wrote about different…

October 28, 2020

Introducing Empathy Sessions

Remember focus groups? In the movies they are always held in a conference room with a white board and a two-way mirror for observing people. But for anyone who has run…

October 27, 2020

Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity,…

October 13, 2020

The Problem With Quiet Customers

Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their…