Aha! Blog

February 4, 2020

Product Strategy vs. Go-to-Market Strategy

Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…

January 28, 2020

How to Be Bored at Work

“If you cannot get out of it, get into it.” This is a simple yet powerful saying that I think is particularly applicable to work. Because even if you are passionate about…