Are we on track to meet our revenue goals? Are the target dates realistic? What is the cost per lead? These are not simple questions. To truly provide meaningful answers, you need…
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer for an…
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for them to do…
Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers. Can you…
“Marketers are often relegated to the doers and order-takers as opposed to being the thinkers in the business.” Not my words. Someone left these comments on a blog post I wrote…
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but the meeting…
Thousands of product teams rely on our integrations with Jira and Rally to build product and track engineering progress. We just created a better way to keep records in sync when…
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it as their…
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your company.…
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be…
