April 22, 2019
11 Surprising Books Every Marketer Should Read
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company today, it…
Aha! Blog
April 19, 2019
My Name Is Shannon Sauvé— This Is Why I Joined Aha!
I have always loved to explore where my curiosity will take me. We had a big backyard growing up, and I loved to run around with my brothers and invent new games. During family…
April 17, 2019
Just Launched! — Build Custom Worksheet Equations Using Any Data in Aha!
Product teams were excited when we recently launched custom worksheets. Why? Because of the flexibility to add any type of data (such as financial metrics) to records in Aha! and…
April 16, 2019
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing
Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet barely 25…
April 15, 2019
5 Signs You Lack an Integrated Marketing Plan
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to work. But…
April 11, 2019
Marketing Strategy vs. Sales Strategy
Childhood lemonade stands. If you grew up in the U.S., you probably had one. Maybe you posted fliers in your neighborhood. Whether you knew it or not, this was your marketing…
April 9, 2019
The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged
I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were working hard…
April 8, 2019
This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity, kindness, and…
April 5, 2019
My Name Is Barry Paul — This Is Why I Joined Aha!
I discovered my two great passions in high school — windsurfing and computers. I loved spending time with my dad on the water, speeding through the waves near our home in Ireland.…
April 3, 2019
Just Launched! — New Formatting Options for Product and Marketing Reports
Product and marketing teams collect a lot of data. And you need a way to highlight and share the insights you glean from all that data. That is why we include powerful analytics…