March 19, 2019
The 7 Things That Belong in Every Marketing Plan
People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the to-do list…
Aha! Blog
March 18, 2019
Stop Making Excuses at Work — Do This Instead
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions and…
March 15, 2019
My Name Is Sarah Cottle — This Is Why I Joined Aha!
London, New Orleans, Australia… these are just a few of the places where I grew up. My family moved around a lot for my dad’s work, so I was able to see many parts of the world…
March 13, 2019
Just Launched! — Introducing Custom Equations in Aha! Reports
Are we on track to meet our revenue goals? Are the target dates realistic? What is the cost per lead? These are not simple questions. To truly provide meaningful answers, you need…
March 12, 2019
All Marketing Is Now Digital Marketing
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer for an…
March 11, 2019
The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for them to do…
March 6, 2019
Just Launched! — Create More Visual Buyer and User Personas
Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers. Can you…
March 5, 2019
Why Strategic Thinking Is So Hard for Digital Marketers
“Marketers are often relegated to the doers and order-takers as opposed to being the thinkers in the business.” Not my words. Someone left these comments on a blog post I wrote…
March 4, 2019
How Many Meetings a Day Is Too Many?
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but the meeting…
February 27, 2019
Just Launched! — Keep Features in Sync as They Move Across Projects in Jira or Rally
Thousands of product teams rely on our integrations with Jira and Rally to build product and track engineering progress. We just created a better way to keep records in sync when…