The 5 Best Roadmaps for Product Marketing Managers
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…
“Want to come to a cool computer class?” I asked this question constantly during recess in second grade. I handed out flyers, trying to convince kids to join the class I…
Ping! You are working away and you get a message from your boss. “Do we have the Q3 roadmap ready? The new regional sales director needs it to…” No need to finish…
It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring…
It was our third Aha! onsite. Twice a year our entire remote team gets together in a destination location. This onsite was in Park City, Utah. After a week of meaningful…
Welcome to the office of your dreams. Here you will find your favorite snacks, cozy spots for your pets, and gear to play all the sports you love. Everything is expressly…
“Aha! saves at least 10 hours each week previously spent manually updating presentations and spreadsheets.” A customer recently told us that. As most product and…
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…
“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting,…
My dad introduced me to fly fishing when I was 12 years old. We spent a lot of weekends tying flies and casting into nearby rivers and streams. You have to do three…