Aha! Blog

The 7 Things That Belong in Every Marketing Plan
March 19, 2019

The 7 Things That Belong in Every Marketing Plan

People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the to-do list…

Stop Making Excuses at Work — Do This Instead
March 18, 2019

Stop Making Excuses at Work — Do This Instead

Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions and…

All Marketing Is Now Digital Marketing
March 12, 2019

All Marketing Is Now Digital Marketing

When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer for an…

How Many Meetings a Day Is Too Many?
March 4, 2019

How Many Meetings a Day Is Too Many?

I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but the meeting…

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